About us

Even though Yemen market is very unique and different; becuase of the environment and people cluture. It does not fallow any known marketing rule, but over the years we learned how to become a strong competitors in the market. Also Mr. Abdu Alwrafi (The Co.founder) passed to us his live experience and success to continue the journey and pass it to the next generation. 

We have 9 whole sales branches in the major cities and many distributors in others around the country. Our marketing network is growing rapidly over the years and most of our products are available in about 70% of the pharmacies and stores.

The Baby cereal (RIRI) takes about 30% of our business, and 20% of baby food in the local market, because through time, we understood the concepts of distributing baby cereal in Yemen market. We have around 102 employees among them 24 medical representatives and about 33 pickup trucks. We use most advance technology in computer networking between the branches and the General Administration office. Our solid reputation and good marketing plans keep us always ahead of other competing companies in the market, therefore to make it easier for us to distribute any new products we introduce to the market.

      Mr.Mohamed Alwrafi             Mr.Ali Alwrafi             Mr.Ibrahim Alwrafi 

        General Manager                   Chaiman                         Manager

Alwrafi for general Treading & import is a family owned multi-millions USD company.It’s one of the first 10 well known leading companies in importing medicines and medical appliances, since 1969. In the last 15 years our company has expanded to add cosmetics and baby food. Now  we are one of the primary baby food distributors in Yemen market. We are an agent for many companies from around the world Arabic, Europeanand, Asian. We distribute over 300 different multi-brands products.